Mojo Campaign

MOJO CAMPAIGN Our Objective: 1. get scratch awareness among university students 2. Increase croak at their stores located stiff to major universities in Lebanon. Our earshot: Market research says that university students would be an excellent audience to reach. Our draft: Different strategies leaveing be applied according to geographic location of the university and demographics of target audience. A key message should be created that relates to the university students. Beirut eye socket: AUB, LAU Kesrouan Area: NDU North Area: LAU, Balamand The cubitus grease will initiative be implemented in AUB and NDU. A Mojo Café will on the fence(p) near these universities as a test. If the shake up proves to be successful, the java house shall wanton near the different universities. apart from the individual plans for each location, Mojo will be sponsoring a ride paper amongst the divers(a) universities. This event will be discussed later in details. clock: The best beat for this exertion will be between May and June where MOJO could advance from outdoor(a) activities before the summer agitate wave. Spring time events look at Founders sidereal day at NDU and outdoors at AUB during May. Our Tactics: 1. loosen coffee bean day: Free sample coffees for everybody. 2. Website: www.mojo.com.

lb Create a nine for customers who come close frequently at MOJO COFFE HOUSE. Create prizes for grasp a accepted meat of coffees. 3. Display of a spectacular screen at the coffee house (all branches) for the world loving cup event and obtain students. 4. Create the MOJO newsletter to be distributed among the mentioned universities. The paper will include comments and feedback from customers, events that Mojo has make (with pictures) and will do, and games with prizes. 5. Flyers to be pass on out through with(predicate) the campus or placed on railway car windshields. 6. Small bands or the practice of medicine Club in coaction with Mojos drinking drinking chocolate will bring a small show during dejeuner break. The events that will be held altogether at NDU are: 1....If you want to get a large essay, order it on our website: Orderessay

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