Advertising

In our days, both parents work and to compensate the time that they are not with their children, they spend much and more money with them. Seeing this, advertisers identify their marketing to children, using cartoon characters and the use of kids names, like respectable for Kids. Children having more commercials related with things that they like and because of their innocence, not comprehending the real

purpose of commercials, they use their speak up techniques to form their parents buy those products that they want. Advertisers in addition think in the emerging, they to a fault use these cartoon characters, so in the future does children, future adults, could relate their products with their childhood memories, for example, the Joe Camel cigars.

With so much advertise tell to children, advertisers do not only puddle the ambition of do children implorers of their products. Advertisers also want to give reasons to ask for their product, so it could make it easier to children convince their parents to buy those same products.

This kind of advertising could have negative aspects, but in the other hand it also could have its positive aspects.

First of all the use of cartoons characters in advertising could not be so good for children because it could lean them to do things not proper to their age, for example, smoking Camel cigars and drinking Budweiser. It also could phone number them in persistent beggars of toys and like that their parents will have more pressure because if they dont buy what they want, they could use bad attitudes, or example, discard to leave the store or display in earthly concern places bad temper.

In the other hand, that kind of advertising could be also used for good. They could use it with universal values such as patriotism, anti drugs acts, explain to them...

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